Trust Decisions: Future Outcomes in an Unpredictable World...

What new information have you processed or new insight have you gained today, that will be necessary for your next Trust Decision?

The little screens and nano-processors in the palm of our hand, have taken over our abilities to think clearly.  To ask the right questions.  To process information, using our own biological and cognitive capabilities.

The ability to make your next decision to act, will depend on your level of trust in the information you are now processing.  How are your recieving this new information and what is the source?  Is it trusted?

The speed and quality of "Trust Decisions" in your life will make all the difference in your ability to prosper or not.  How much do you trust the sources of your daily information?  How much does it distract you, from your primary mission?

Are you starting a new education or training class?  Are you starting a new job?  Are others following you?  Are you going on a first date?  Are you planning a wedding?  Are you moving to a new city?  Are you going to be a Mother or Father in the next nine months?  It is an unpredictable world.

What happens to your behavior, when you receive this trustworthy information?  You act on that information, whether it is positive in your plans or creates a new and challenging problem-set to be solved.

"The Internet, the embrace of cyberspace, and the ubiquitous presence of digital information in human society are making immense, positive contributions. In the simplest actions of our daily lives and in the most important decisions we make in business, in government, in education, and in choosing between war and peace, we have become reliant upon the availability and presence of digital information. As our reliance speeds into dependency and, in turn, addiction, there are two profound shifts occurring that are shaping the direction of this war on trust." --Jeffrey Ritter-Achieving Digital Trust

The little screen in the palm of your hand, does not make information more trustworthy.  It makes information more readily accessible and in greater volumes.  It assumes you are pressed for time and therefore, you do not have the patience or the ability to ask timely questions about it's origin, or authenticity to make your next "Trust Decision".

As you sit there and read this, look around you.  What do you see?  How do you feel?  These are the outcomes of your own history of "Trust Decisions".

Why did you decide to get on that plane with this particular airline today?  Why did you decide to make the appointment to travel to your destination, to meet with the person(s) you are traveling to visit?  Why are you going to spend your valuable time, listening to what they have to say, what they will show you and tell you?

Your future continuously depends on your next "Trust Decisions."  What is the information you are receiving and from where?  Will you trust this information?  You see, your next behaviors and actions will take place as a result of how your brain and your trust calculations have processed this information.

So what?

• Every transaction creating wealth first requires an affirmative decision to trust.
• Building trust creates new wealth. Sustaining trust creates recurring wealth.
• Achieving trust superior to your competition achieves market dominance.
• Leadership rises (or falls) based on trust (or the absence of trust).  --Jeffrey Ritter-Achieving Digital Trust

Your decisions to trust some thing or some one, is far more a science and a calculation than you may have ever known before.

It is time to begin thinking differently about the science of "Trust" itself.

The time has come for you to spend more time with the leaders and the sources of trustworthy information and behavior.

It is time for you to evaluate your wealth in this world.  Whether that wealth is tangible or intangible.  Whether it is measured in love, knowledge, experiences or in currency.

The calculus of your own "TrustDecisions" will continue to be the difference...